The Mondadori Group is the media partner of the latest edition of Social Media Week, the event dedicated to social media that takes place in the same week in New York, Tokyo, Bangalore, Barcelona, Copenhagen, Lagos, Hamburg and Milan on the theme of “The Future of Now: Living Connected”.

The Milan event that will run from 17 to 21 February 2014 will feature over 40 events with 100 Italian and international speakers and explore the most original ideas and trends related to being always connected and living an authentic digital lifestyle.

Five days of meetings and encounters that will take place in nerve points of the centre of the city. Among the official locations of the event will be the Mondadori events space in Piazza del Duomo, that will also be accessible in streaming.

The Mondadori Group will be present at numerous single events, including: a conversation on the future of Twitter, to mark the publication in Italy of the book by Nick Bilton (Inventare Twitter, Edizioni Mondadori), which tells the story of the four founders of the American company; a workshop on the new degrees of separation, that have gone from 6 to 2 (based on the title of a book about to be published by Sperling&Kupfer); the launch of a new publishing initiative linked to the pop-publishing web site Scrivo.me. With Donna Moderna and Grazia a discussion will take place about issues related to storytelling with a female perspective and on beauty. Finally, the photographers of Mondadori Portfolio will teach some of the tricks of the trade to aspiring food bloggers: recipes are important, but photographic quality if fundamental.

The Social Media Week’s Digital Gift Box will contain offers on books, magazines, applications and other Mondadori products produced ad hoc for the participants of the event.

The entire Social Media Week can be followed live from the official Facebook, Twitter and Instagram (@SMWmilan) accounts and Mondadori’s digital channels, using the hashtag #SMWmilan.

An updated calendar of events for the Social Media Week is available at http://socialmediaweek.org/milan/schedule/.