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Mondadori launches the social game My Perfect Man
The social game My Perfect Man is now available on App Store, Google Play and Facebook, distributed exclusively in Italy and France by Mondadori and developed by Bulkypix in coproduction with Gas.
With this initiative Mondadori brings to the digital market a new product aimed at women and usable on smartphones, tablets and PCs.
“The spread of devices and new distribution platforms has led to an explosion in the mobile games sector,” declared Federico Rampolla, Mondadori’s Head of Innovation. “In just a few years, social gaming has become one of the driving forces of digital entertainment and My Perfect Man is characterised by a game format that is clearly focused on a female target and is full of possible synergies and integration with the Group’s content and audience,” Rampolla concluded.
My Perfect Man, which is available for free on iOS, Android and Facebook, is a simulation game in which locations, situations and characters reflect real life, all within a social dimension. In fact, the app has been designed to use and share also on social networks, thanks to a simple, amusing and ironic concept.
The aim of the game is to create the perfect man. The task of the user is to guide, through a series of daily actions, the evolution of the man who will have to demonstrate his skills in different situations, as well as face household emergencies. These tasks being just some of the game situations that will engage the players as they move up to higher levels.
Thanks to the freemium formula, that makes it possible to buy additional services through micro-transactions, it is possible to select from hundreds of options in the virtual store to make your man perfect, for example, by dressing him in the latest fashions, or personalising the home, all of which makes the game even more enjoyable and complete.