Italian beauty is the title of an article that è INTERNI, the magazine of interiors and contemporary design, published by the Mondadori Group, has dedicated to the Italian Pavilion at Expo 2020 Dubai. The March issue, on newsstands from today, publishes a preview of both the architecture and content pf the Pavilion.
The Universal Exposition, which will run from 1 October 2021 to 31 March 2022, will be the first to be held in a country from the so-called ME.NA.SA. area, i.e. the Middle East, North Africa and South Africa, an event of great strategic importance for issues related to sustainability and a focus on the circular economy and the optimisation of resources.
Expo Dubai offers an opportunity for the reaffirmation of Italy all of the expressions of its inventiveness and know-how, in line with the concept expressed in the claim of the much- anticipated global event “Connecting minds, creating the future“ which Italy has interpreted with the title “La Bellezza unisce le Persone” (Beauty Brings People Together), the Italian beauty that has always been an element of connection between people, talent and genius, the Mediterranean cultural heritage and a bridge to the future.
And exclusively for INTERNI, edited by Gilda Bojardi, three exceptional storytellers – the Artistic Director of the Italian Pavilion Davide Rampello and the designers Carlo Ratti and Italo Rota – reveal the secrets of a structure that is the result of Italian creativity, advanced research and sustainable innovation.
The feature also includes a Glossary/Guide of the materials used in the architecture and interiors of the Pavilion, listed and described in alphabetical order and functioning as an instrument for dialogue and exchange for architects, planners, designers, interior decorators and, of course, an inspiration for Made in Italy companies.
This publishing initiative is part of the media partnership between Mondadori Media, Official Gold Sponsor of the Pavilion, and the Italian Commission for Expo Dubai. In fact, in order to reinforce Italy’s participation in the 2021-22 Universal Exposition, with cultural, publishing and other events, a series of communication activities have been planned by the Mondadori Group, both in the run up to and during the six-month duration of the Expo.
